How to Generate a Steady Income as a Writer for Corporate Clients

The most effective method to Generate a Steady Income as a Writer for Corporate Clients Ever wish there was some way you could gain a pay you can rely upon from your composition? Enter the corporate customer and the retainer understanding. Companies frequently have a gigantic requirement for normal authors, particularly those with a solid online nearness. They need new substance for their site, blog and pamphlets. Rebecca Matter, President of American Writers Artists Inc (AWAI) encourages journalists to utilize retainers, thus does publicist Angela Booth and substance advertiser Trent Dyrsmid. A retainer is a whole of cash an organization consents to pay an essayist a specific entirety of cash for an endless supply of work. It is a success win circumstance for the two gatherings. Organizations are ensured quality composition from a reliable source and scholars can sit back and relax realizing they have consistent cash coming in consistently. Prepared markets for retainers Retainers are most reasonable where there is a requirement for standard composition. Online journals should be refreshed habitually. what's more, numerous organizations convey week after week pamphlets to their customers. Organizations that need to rank well in Google need make new substance. When composing for these organizations, you should altogether explore the business and catch the voice of the business. Step by step instructions to discover customers Start Another approach to discover customers is to look through employment sheets like http://jobs.problogger.net/and bloggingpro.com/occupations/. You can likewise streamline your Linkedin profile, as organizations additionally utilize the system to discover independent scholars. Get possibilities to express yes to a retainer When pitching a retainer bargain, recall that customers expect a value break. Make certain to call attention to that Instructions to value your administrations for progress Costs ought to reflect not just the time you spend on the customer yet in addition the time you spare not searching for different customers and becoming acquainted with their necessities. You likewise need to consider what the rate would be if each errand youll be performing were contracted independently and what reserve funds to offer the customer. In particular, settle on the base charge that would make the arrangement beneficial for you and remember this while arranging. Ensure yourself Maintain a strategic distance from mistaken assumptions The sum and date of installment The sum and kind of composing Invoicing methods How each gathering can end the understanding For new customers, you ought to likewise demand 50 percent forthright for the principal month and incorporate a date when the understanding will be checked on. It is conceivable to procure reliable cash composing for organizations. Concentrate on organizations with high volume composing needs, and snare them with a retainer understanding.

Jose Rizal Novels

College of Perpetual Help System Dalta Alabang-Zapote Road, Pamplona III, Las Pinas City Dedication of Jose Rizal’s Novels: Noli Me Tangere And El Filibusterismo Submitted to: Mr. Bricklayer (Professor in Life and Works of Rizal) Submitted by: Rosemarie R. Lubay Noli Me tangere â€Å"In the chronicles of human difficulty, there is carved a disease, of a variety so threatening that the least contact intensifies it and mixes in it the most keen of pains.And along these lines, ordinarily in the midst of current societies I have needed to bring out you, in some cases for recollections of you to stay with me, different occasions, to contrast you and different countries †commonly your adored picture appears to me beset with a social malignant growth of comparative danger. Wanting your prosperity, which is our own, and looking for the best fix, I will do with you as the people of old of old did with their distressed: uncover them on the means of the sanctuary so every one who m ight come to conjure the Divine, would propose a remedy for them†¦ † El FilibusterismoTo the memory of the ministers, Don Mariano Gomez (85 years of age), Don Jose Burgos (30 years of age), and Don Jacinto Zamora (35 years of age). Executed in Bagumbayan Field on the 28th of February, 1872. â€Å"The Church, by declining to corrupt you, has put in question the wrongdoing that has been credited to you; the Government, by encompassing your preliminaries with riddle and shadows, causes the conviction that there was some mistake, submitted in lethal minutes; and all the Philippines, by loving your memory and calling you saints, in no sense perceives your culpability.In up until this point, hence, as your complicity in the Cavite insurrection isn't plainly demonstrated, as you could conceivably have been loyalists, and as you might possibly have esteemed notions for equity and for freedom, I reserve the option to commit my work to you as casualties of the malicious which I at tempt to battle. And keeping in mind that we stand by eagerly upon Spain sometime to reestablish your great name and stop to be liable for your passing, let these pages fill in as a late wreath of dried leaves over your obscure tombs, and let it be comprehended that each and every individual who without clear verifications assaults your memory recolors his hands in your blood! †

How To Use Research Paper Help To Complete Your Project

How To Use Research Paper Help To Complete Your ProjectAre you in the business of research paper help? There are many types of paper, and finding the right one can be time consuming. With so many options available, a person must decide what is best for his needs. Use the following tips to help determine what type of paper will best fit your needs.First, you should know what type of research paper is best for your requirements. How will you accomplish the purpose of the paper? If you need to research the topic, you will want a white page paper. You can get this paper at your local library or local bookstore. Make sure that the online option you choose includes a link to the research material for your topic.You will also want to consider whether or not you need to write an essay-style paper for your research. The type of paper you need will affect how you will use the material. If you plan on conducting interviews, you will want to find a paper that includes an essay-style format. This type of paper will give you the option to go back and rewrite parts of your research work.Choosing what type of research paper you will be using will affect how much time you have to complete the project. The easiest type of paper to use is one that is able to be reviewed quickly. The easiest option is to have a type of paper that you can use within an hour. These types of papers are going to give you a time limit to complete your project. They are also easy to store and come with templates to help guide you through the process.Many universities have online service that will help you with the process of choosing paper. The types of paper they offer vary depending on what kind of paper you need to complete. With many of these services, you will be able to choose between a typical assignment and a research paper. Most online service will offer a variety of templates that you can use to assist you in your decision.Because of the time limit, it is important to understand how the paper will be evaluated. Some people will be able to view your work immediately, while others will take longer to look at your work. The length of time for review will depend on the amount of time you spend studying.Even if you do not have enough time to take the time to review your project, you will still need to review it. You will have to review your paper before submitting it. The last thing you want to do is spend more time with a project that has not been thoroughly reviewed. There are several tips that you can follow to make sure that your paper is reviewed by all of the professionals you need to have to review it.After completing your paper, the next step is to sit down and write a report for your supervisor's. Reviewing your project will give you the ability to prepare your supervisors with what they should see when reviewing your work. Keep your supervisors in mind and do not hesitate to ask for their help.

Why Reports About Sexual Assaults in Army Increasing - Free Essay Example

Sample details Pages: 2 Words: 748 Downloads: 3 Date added: 2019/02/20 Category Law Essay Level High school Tags: Sexual Assault In The Military Essay Did you like this example? There has been a big increase in sexual assault reports in the military from 2016 to 2017 according to Lisa Ferdinando (dod.defense.gov, Annual Report). In 2016 there were over 6,000 reports of sexual assault whereas in 2017 there are just over 6,700 reports, that’s close to a 10% difference. One thing is for sure, something needs to change, and it starts at the individual level. We are seeing an increase in sexual assault in the army because of alcohol abuse, having little to no repercussions for the offenders, and increased reporting. Alcohol is a large part of the Military culture. Of course, soldiers are not permitted to consume alcohol during work hours and are strongly discouraged on excessive consumption. Many briefs are given, and it seems that the government has taken great lengths to educate its military in the dangers of irresponsible use. However; alcohol is accepted and expected in social events such as military balls and platoon sanctioned events such as barbecues or hanging out at the bar. With all the education and the warnings and the discipline, these soldiers have, some take their consumption too far as a stress release. The release and the fun leads down a slippery slope of impaired judgment that can and has led to sexual assault in many cases. The victim may find themselves in a situation they wouldn’t normally have gone near without the influence of alcohol. The attacker may become more violent in their impaired state. One way or another, this road leads to unwanted sexual assault. Accor ding to sapr.mil, DoD Annual report on SA in the military (p. 11, para 4) focus groups are pointing out that alcohol is involved in these â€Å"social events† and agree that it plays a role in SA. This can be a simple fix. As we’re always told, it starts at the lowest level. Leaders need to stress this to their soldiers about control and to watch each other’s back. If we want to see these types of reports decreasing, we need to take an honest look at the Military culture and the part alcohol plays. It may be time to put a limit on the amount consumed at these events. Everyone wants the freedom to enjoy themselves, but the price of a little too much freedom, in this case, is great. Victims are left dealing with this for the rest of their lives. Don’t waste time! Our writers will create an original "Why Reports About Sexual Assaults in Army Increasing" essay for you Create order Imagine being sexually assaulted by a co-worker after one of those social gatherings. After escaping the attacker, you confront your chain of command. Your chain of command says, â€Å"do you have the evidence to prove this? Without evidence, we can’t do anything.† (case dependent) And then moves about their business. No action. No consequences for the attacker. No justice. This scenario is a reality for many victims within the military. Only a few sex offenders were court-martialed and sent to jail out of thousands. Within those 6,000 reports, nearly 1500 of those are restricted reports, which only means the assailant was not revealed according to Andrew Tilghman (militarytimes.com). As you can imagine, this is extremely damaging and frustrating to the victim. It can also seem pretty encouraging for the accused. Think about this: If you could eat a dozen cookies every day with no weight gain or health drawbacks but your doctor simply told you it was bad; would you stil l do it? Probably. The solution to seeing less sexual assault is simply to stop making it so easy. There should be consistent consequences for sexual assault in the military in order to see change. We have all heard of the #MeToo movement. In recent years, there have been many high-profile cases in which a victim has reported an offender in the public spotlight. The high-profile Kavanaugh hearing has served as a catalyst, according to an article by Holly Yan (cnn.com). In the same article, it states that whenever some form of sexual assault is reported through the media, victims are more likely to report their case. For example, there was a 57% increase in calls to the National Sexual Assault Hotline the weekend before Ford’s testimony in the Kavanaugh hearing. Reports of sexual assault have increased because victims are becoming more confident in themselves. They are seeing the bravery of others and following suit. To improve, I think we need to work with our fellow soldiers and those that work under us and help them to understand the importance of reporting sexual assault and supporting those who come forward.

Personal Statement Of A Social Worker - 1809 Words

Personal Statement Student’s Name Institution Affiliation A) General Introduction As a woman diagnosed with social anxiety,I was entrusted to be under the care of a social worker so as to help me manage my disorder. Personally, I have gone through so many experiences which collectively made me develop a deeper insight into the roles of social workers as compared to other health caregivers. Besides that, I have seen a lot of transformative supports to people who have various social problems provided through the selfless care of the social workers. Subsequently, this further fueled my ambition to study and support the most disadvantaged and vulnerable persons in the society. I firmly believe that my motivation towards helping†¦show more content†¦During this period I was able to work with individuals who have schizophrenia, bipolar disorder, challenging behaviors and Alzheimer’s. With this, I developed a great insight into the roles of the social worker while attending to the multi-disciplinary reviews of care, helping the service users in determini ng their present wishes and needs so that they can have their desired outcomes and also promoting individuality, empowerments, responsibilities, rights, self-esteem and self-identity. Professionally I was tasked with putting the care plans for various individuals into action by helping the people cultivate life skills such as investing money and budgeting skills, assisting them in the development of high levels of independence while aiming at improving their social and communication skills. In one way or another, helping these people led me to develop a great passion for working as a social worker. On a daily basis, I provided steady and continuous emotional support so that the individuals can lead a less stressful life. Besides that, I learned how to communicate well with clients on various sensitive issues that affected them emotionally in the most appropriate and understanding manner. Thus, this job significantly improved my patience, communication skills and my imitative in approaching people I meet in my everyday life. I became more aware of my personal beliefsShow MoreRelatedPersonal Statement On Social Worker2061 Words   |  9 Pages The focus of this paper will address my personal beliefs, how I manage to make this value important factors in my life, and how these values relate to who I am as a person and the social worker I am going to become. I will also discuss how my personal values may condratict with the core values in social work practice, and the steps I will used to utilize resolution if issues occur. In this world, all humans being have their own beliefs, values and attitudes that we all have urbanized during someRead MorePersonal Statement For A Social Worker1904 Words   |  8 Pageson earth, the decision was made to start a third career, this time it would geared toward building a better place to rear my children. As a social worker, working with the veteran population, I would be able to reach back as did many of my mentors to become a resource. Utilizing my resources is a tool I used as a road map to success. The title of Social Worker is a legal classification reserved for those who have received specialized training through an authorized university and have completed theRead MorePersonal Statement : Becoming A Social Worker1850 Words   |  8 PagesI may not be interested in becoming a social worker, but I am interested in further understanding some of the ethical values known in social work as well as learning how to properly help my future students with their problems. 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As a young African American female in the US Army I faced many social injustices, which led me to social work. Social workers challenge social injustice such as oppression, discrimination, and exploitation. Social workers engage inRead MoreSocial Work s Fundamental Mission1048 Words   |  5 Pages Social workers can be found in prisons, hospitals, nursing homes, homeless shelters, or schools. A social worker may hold a position at a local government agency or in a skilled nursing unit. Social workers advocate for such communities as the LGBT or minorities. They seek and deliver homes, food, and clothing. They provide counseling and guidance to so many. A social worker can be found in many diverse locations and perform even more various types of duties but they all have the same goalRead MoreThe Section Of The National Association Of Social Work807 Words   |à ‚  4 PagesAssociation of Social Work Ethics that will be discussed will be number four which includes Social Workers’ ethical responsibilities as professionals. This ethics code concentrates on a several different factors which include: 4.01 Competence, 4.02 discrimination, 4.03 private conduct, 4.04 dishonesty, 4.05 personal impairment, 4.06 misinterpretations, 4.07 solicitations, and 4.08 acknowledging credit. Ethical responsibilities as a professional are extremely important to be a successful social workerRead MoreThe National Association Of Social Workers758 Words   |  4 Pagesthe quality of our lives depends on them. Indeed, the National Association of Social Workers (NASW) and I both recognize the importance of enhancing the well-being of those who are vulnerable and how possession of ethics contributes to such development. While completing the Values Inventory for Policy Practice forms, there were eighteen similarities between the NASW and my personal beliefs regarding the set of statements. Some of them include, supporting gay and lesbian couples in affording the sameRead MoreEmployee Privacy Rights Human Resource managers and their staff members have to be sure to be up to600 Words   |  3 Pagesregarding privacy legislation including HIPAA, which is the Heal Insurance Portability and Accountability Act of 1996. HIPAA is the associated privacy rule issued by the US Department of Health and Human Services which protects the use and disclosure of personal medical information. Because I work in the healthcare industry I know that HIPAA was created to also protect the privacy of patient records when dealing with health plans, third-party billers, patient accounting, and possible vendors that may handle

Encoding Specificity is very important in understanding...

Encoding Specificity is very important in understanding how memory is retrieved and stored. Memory is easier to be recalled when this information is encoded. The encoding specificity is best understood by looking at the associations between contextual cues that were formed during the encoding and the information that needed to be encoded in the memory. Most encoding specificity is associated with cue-recall of specific episodic memory (Wardell Read, 2013). Encoding specificity has cues that help associate it with the target that is being presented. This helps because they can retrieve information that was stored in their memory. By encoding specificity, the cue helps them search their memory to remember what the target was.†¦show more content†¦In this study, alcohol expectancies follow the cues that are part of the drinking context. This many become involved with alcohol expectancy memories. The idea of cue-induced activation of alcohol expectancies is more likely to be involved with positive and not negative expectancies. It is thought that encoding specificity suggests that activation of certain information in the memory is best recalled when the cues is strongly connected with the information that is being encoded. They focused their study on heavy drinkers because they have more contextual information about alcohol then other people (Wardell Read, 2013). Looking at another study by Vogt and Brà ¶der following what Starns and Hicks (2005) did with their study. Starns and Hicks discussed mismatching versus matching and which was better for retrieving information. They had a variety of different matching. They had people distinguish the match between the presentation sources in items and the test phase. Encoding specificity explains that matching is better than mismatching in one dimension and should increase retrieving time (Vogt Brà ¶der, 2007). This explains that pair of words are easier to be remembered when they are differe nt. If the pairs are similar, it is harder to recall what the information was that wasShow MoreRelatedTheory and Empirical Evidence of Sound Study Skills1351 Words   |  5 PagesThis essay will draw upon theory and empirical evidence in order to exhibit a clear understanding of sound study skills. This will be done by explaining each hypothesis, stating who grants support to these hypotheses and applying these in order for students to be able to improve their study methods. Furthermore, in conclusion a stand will be taken in order to identify the most successful study technique. According to Craik and Lockhart depth of processing refers to three different levels of processingRead More The Reliability of Eyewitness Testimony Essay1329 Words   |  6 Pages1 - How reliable is Eyewitness testimony? The Reconstructive nature of memory - Schemas and Stereotypes The reconstructive nature of memory is related to the schema theory. A schema is a package of memory that is organized and developed throughout our lives. Schemas are stored in long term memory. Most people have similar schemas and this was recognized by Bower, Black and Turner (1979) when they asked several people to recall the schema for the most important thingsRead MoreWhy Is School Is Hard?1553 Words   |  7 Pagesanything you want to accomplish you first have to be very organized and have discipline. I truly believe that being organized is the key point of everything. If you want to be successful you need to have good organization skills, but most importantly you need to know how to handle your time wisely. I know for a fact that meeting deadlines is by far one of the main issues many online students have. Developing a study plan and managing time can be very helpful. If you have a week to complete a certain

Marketing Communication Communication Objectives and Awareness

Question: Describe about the Marketing Communication for Communication Objectives and Awareness. Answer: Introduction This report is basically about the integrated marketing communication plan of a company. The report will mainly be focused on the products of the company, target market, communication objective i.e. brand awareness, integrated marketing communication etc, creative strategy for communication plan, designing massage and media strategy, budgeting of the plan and evaluation of overall strategy. For the valuation and communication plan, the company Blackmore Limited has been taken. The company Blackmore limited is the famous company of Australia which manufactures diet and vitamin supplements. The company is basically situated in the Australia but now it is working many countries across the world (Blackmore, 2013). The report is focused on developing the integrated marketing communication plan for the company Blackmore limited. In present time, the market of the Blackmore Limited is decreasing so; this marketing communication plan will help the company to increase its marketing strategy. For developing the communication plan, the current situation of the company has been analyzed. The current situation the market of the company will be helpful to create an effective communication plan (Ibis world, 2016). Companys background Blackmore is the famous company of Australia which manufactures the vitamin supplements and Dietary supplements. In current time, the company is working in many countries across the world. The main product of the company is vitamin supplements but it also manufactures Dietary supplements. The products of the company are famous among the people of Australia. The company is working from last 80 years and it is the oldest company of vitamin and dietary supplements. The products of the company are very popular and the company is most trusted company among the people of the Australia. The prices of the products are not too high and it is affordable for every person. Customer directly deals with the warehouses of the company (Sullivan, 2012). There is a high competition in the market for vitamin supplements. There are many companies in Australian market such as Natures way, Swisse, Cenovis Berocca etc who are also providing vitamin and dietary supplements in the market. These are also very famous companies of vitamin supplements in the Australian market. According to a report, it was published that Blackmore limited had covered around 20% of Australian market and it had got first position in this industry but after some time, the company fell down at second position and had targeted 17% of total Australian market (Retail World, 2011). There are many competitors who are trying to come on the first position. According to the one survey in 2014, the Blackmore Limited is the most trusted company among the people of the Australia. The company has targeted 76.5% customers in the Australia and along with Australia, the company has covered more countries i.e. Thailand, Malaysia, New Zealand and other countries in Asia region ((Re tail World, 2014). Target audiences The main target market of the company Blackmore Limited is the youth who are between the ages of 26 to 34. The reason of targeting youth is that the youths are the main pillar of the society. They need energy because they have a full time job and they face pressure in their work. So, they want to stay healthy and fit. They are very concerned for their health so it is easy to convince them for purchasing vitamin and dietary supplements. Along with this, company targets on the female consumers because the ration of female consumers is higher than the male consumers in purchasing vitamin supplements. Company focuses on behavioral segmentation because once the consumers recognize the quality of products then they always give preference those products because of the quality and the brand. Consumers always have a psychological mindset to search for such products which can give them stability. So, Blackmore always tries to provide good quality in its products. Communication objectives Based on the current situation and target market it has been observed that the position of the company is good in market but it has decreased from the previous years. The company has covered most of the market in Australia and it is mainly operating in the Australian market so, company needs o develop an effective strategy to stay competitive in the market. The Blackmore is most trusted brand among the Australian customers but it has been observed that the market position of the company is decreasing continuously. The reason of this decrement is that the company has not prepared its marketing strategy properly. From the survey reports, it can be seen that there is much competition in the Australian market for vitamin supplements and competitors are making effective market strategy to stay competitive in the market. So, the Blackmore should also focus on its marketing strategy and the effective communication plan to stay competitive in the market (Epstein Yuthas, 2007). Based on the situation of the Blackmore Company, the communication objectives of the company can be as follows: At the end of the year, most of the Australian market should be covered by the company with its products i.e. vitamin and dietary supplements. The targeted customer should consider the products of the company for some benefit. This objective can be achieved by the gathering information of products and services. Most of the market should prefer the products of the company. The success of this goal can be achieved by increasing effectiveness of the products. Company should attract new customers who never used the products of the Blackmore Limited. The objective can be achieved by the increasing brand awareness among the customers. The advertisement should be done and different offers should be provided by the company to attract the new customers (Duncan Moriarty, 1997). Last objective should be the starting of new pet care products in the market. For targeting the customers for new products, advertisement with repetitive message should be performed by the company (Stolk, n.d.). The above discussed communication objectives should be placed by the company for the next year to get its first position in the Australian market. Creative strategy Creative strategy refers to the strategy which identifies that what information should be provided to the customers by the advertising of the messages. For the advertisement of the products, there should be an effective tagline which could focus the attention of the customers. The tagline of the products of company Blackmore should be stay healthy, stay strong for the campaign because this tagline suits the communication objectives. This tagline will be helpful to attract new customers and retaining the existing customers. The aim of the campaign is to increase the brand awareness of the products of the Blackmore limited. This campaign will be helpful to increase the brand image of the company. The company will be able to cover more market by this campaign. The target market of this campaign will be the people more than the age of 20 who mostly use the vitamin and dietary supplements (Kotler Keller (2005). Design message Designing the message, the information about the company will be included in the campaign. Along with this, details of the products and specialty of the products will also be included in the campaign. For the new pet care products, a special message will be provided to increase awareness of the product among the customers. There are the marketing tools i.e. advertisement, direct marketing and public relations which will be used in this campaign. Advertising of products will be helpful in creating awareness of products among the customers. Public relations will be used to get the feedback about products from the customers so the product can be improved time to time by the company. It will also increase the trust of customers towards the products of Blackmore Limited. Direct marketing will also be helpful in getting the response of customers and in increasing the trust of people for the products (Vakratsas, Demetrios Ma, 2005). Media plan media strategy Online media The promotional tool for the campaigning of products should be online marketing. Reason of choosing online marketing is that in current time, online marketing is the most effective tool of marketing. Social media is very popular among the people and it covers almost half part of online marketing. So, the social media marketing will be used in this campaign. Social media includes Facebook, Youtube, and Twitter which will be used for online marketing. These social media channels provide most of the marketing facilities. These all are both paid and unpaid channels. It is assumed that 55% of market will be covered by Facebook, 25% by Google plus, 22% by youtube and 22% by Twitter (Kosner, 2014). Email marketing can also be used by the company. For the market increment, 1% market will be covered by the company. Proper use of these channels will be helpful to target new customers and retained existing customers. This is two way communication methods (Luttrell, 2016). Distribution of information on media These methods are very effective way of marketing but these are very expensive also. These methods refer to broadcasting the advertisements of the products on those channels which are famous in the market. This method is also very helpful to reach of the people. Along with this, putting hoardings on the busiest roads will be helpful. This is one sided communication method (Lake, 2016). Events There will be different events take place where customer executive will directly talk with the people. These events will be organized in the malls and crowded places by the company. These events will be helpful in identifying the needs and requirements of the customers and their attitudes towards the products. This is a both side of communication way which attract the customers most effectively (Daoud, 2016). Budget The budget for the campaign is described below: For social media marketing Campaign: Facebook $ 6,000 Google Plus $2,000 YouTube $2,000 Twitter $2,500 Total social media campaign $12,500 Email marketing $1,000 Google Ad $850 SEO marketing $2,500 Other online campaign $2,000 Total required budget for online marketing $18,850 Broadcasting on channels Hoardings $70,000 TV channels $100,000 Total budget $170,000 Events Budget for events $100,000 Other events $30,000 Total budget $130,000 Total budget for full campaign is required $318,500 Evaluation and conclusion Evaluation of the campaign can be done in parts, before the campaign, at the time of campaign process and after the campaign. The first evaluation includes testing of concepts. This gives the rough idea of campaign and will ensure that the idea of campaign is right or not. In the concept testing, IMC campaign will be run in some markets by the company and the responses of the customers will be observed. This evaluation will be take place before the campaign. During the campaign, the concurrent testing will be take place. In this testing, the performance of the campaign and message given in the campaign will be observed. After the campaign, evaluate testing will be take place. In this testing, the result of campaigned will be observed. By this testing, it will be observed that the campaign is successful to achieve the objective or not. The success or failure of IMC program is evaluated by this method (Kerr Patti, 2002). To sum up, from the above discussion, it has been observed that the company Blackmore Limited is the leading company of Australia which manufactures the vitamin and dietary supplements. These products can be taken as the medicines to fulfill the requirements of the vitamin in the body. It has been observed that the popularity of the company is decreasing because of improper marketing and communication strategy. So, it is very necessary to develop an integrated marketing communication plan which will be helpful for the company to retain the market position. The IMC plan includes the online marketing, channel broadcasting, events and hoardings. These processes will help the company to increase awareness of products and services among the customers. Thus, this campaign will helpful for Blackmore to gain its objectives. References Blackmore, (2013), Blackmores Limited Presentation to Goldman Sachs Emerging Companies Conference 15 May 2013, accessed on 5th October 2016 from file:///C:/Users/Guest/Downloads/analystbriefing.pdf Daoud, H., (2016), 8 Essential Elements of a Social Media Marketing Strategy, accessed on 5th October 2016 from https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ Duncan, T. Moriarty, S., (1997), Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships, New York: McGraw-Hill Epstein, M. J. Yuthas, K., (2007), Evaluating the Effectiveness of Internet Marketing Initiatives, accessed on 5th October 2016 from https://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Evaluating_Internet_Marketing_April06.pdf Ibis world, (2016), Blackmores Limited - Profile Company Report Australia, accessed on 5th October 2016 from https://www.ibisworld.com.au/enterprisefull/segments.aspx?entid=1165 Kerr Patti, (2002), Integrated Marketing Communications (IMC): Where to from here, accessed on 5th October 2016 from https://www.anzmac.org/conference_archive/2002/papers/pdfs/p296_kerr.pdf Kosner, A., (2014), Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up, accessed on 5th October 2016 from https://www.forbes.com/sites/anthonykosner/2013/01/26/watch-out-facebook-with-google-at-2-and-youtube-at-3-google-inc-could-catch-up/#5098e0e043e2 Kotler, P., Keller, K. L., (2005), Marketing Management (12th), New York: Prentice Hall Lake, (2016), What Is a Media Strategy and How Do You Create One, accessed on 5th October 2016 from https://www.thebalance.com/what-is-a-media-strategy-and-how-do-you-create-your-own-2295517 Luttrell, R., (2016), Social Media: How to Engage, Share, and Connect, Rowman Littlefield Retail World (2011),Annual Report 2011, retail worldVol. 64 23(4) pp. 81-82 Retail World (2014),Annual Report 2012, retail worldVol. 65 23(4) pp. 81-82 Stolk, D., (n.d.), IMC PLAN, accessed on 5th October 2016 from https://www.danielastolk.com/pdf/hola.pdf Sullivan, A. (2012), Blackmore Alive! Trade Presenter, accessed on 5th October 2016 from https://issuu.com/alice.sullivan/docs/blackmores_alive__trade_presenter Vakratsas, Demetrios Ma, Z., (2005) A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions: Journal of Advertising Research, 45 (2), pp. 24154.

Awareness Helps in the Early Diagnosis of Bronchitis essays

Awareness Helps in the Early Diagnosis of Bronchitis essays Awareness Helps In Early Diagnosis of Bronchitis Bronchitis is the inflammation of the bronchi. The bronchi are the small openings in the bronchial that become swollen making the opening to the lungs smaller. Since the bronchi tree has a smaller opening, less air enters the lungs making it difficult to breath. It may develop suddenly, following a head cold, or it may persist or return regularly for many years, causing progressive degeneration of the bronchi and lungs. Certain people are more susceptible than others; men are more of a target to bronchitis than women, the reasons are unclear for this statistic. Considering the importance of breathing, you should be aware of the causes, the symptoms and the treatment of this condition to help you with early diagnosis of the problem. First, becoming familiar with the causes of bronchitis may help you to avoid the problem at all. The causes of bronchitis are from viral or bacterial infections, which spread to the chest. A sinus flare-up that turns into a severe sinus infection will easily spread to the chest causing bronchitis. A common cold, not treated, will eventually spread to the chest also causing a case of bronchitis. Of course, catching your cold and sinus problems early will help to prevent the spread of the infection, but seeking the aid of a physician will help more. Second, after realizing the causes of this condition, you should become familiar with the symptoms. In acute bronchitis, the basic symptoms are a head cold, fever and chills, running nose, aching muscles and possibly back pains. At first, you will think you have a little cold until the fever and chills and runny nose starts. You will begin to notice all the achy muscles in your body that comes along with most fevers. The cough is dry and racking and eventually becomes phlegmy. The persistent cough is worse at night than during the day. Also, smoke and fumes you breath in will cause persist ...

Fetal Monitoring in the 21st Century essays

Fetal Monitoring in the 21st Century essays Wouldnt you or your family want to have the ability to see your unborn baby whenever you wanted? As technology evolves and our families grow, so does the need for families to connect to their unborn child. Ultrasounds have come a long way in the last decade. When families would go to the doctor for an ultrasound, they would get to see a small fuzzy or darkened area that the doctor would say was the baby. The doctor would also use a specialized microphone to let parents hear the babys heartbeat. Todays technology has allowed hospitals to provide a crisp and clear image that utilizes either three or four dimensional viewing. Right now, the ability to perform at home heart monitoring has grown exponentially with new devices. When parents, especially soon to be mothers are able to feel, see, or hear the baby, the emotional connection grows. The gap between being able to view your baby at the hospital and also at your home has not been fulfilled. During the World War II, there were many researches of the radar and sonar which led to the development of the ultrasound device. English physician Ian Donalds invention of the ultrasound in 1957, and then being used on pregnant woman in 1958, provided families an insight into the world of the unborn baby. This technology has fueled the need to see an unborn baby has become a family need. Ultrasounds are sound waves of very high frequencies that can easily penetrate through human flesh. When the waves penetrate through the body, they are affected by different materials such as the bone and internal organs. The materials affect the ultrasound waves to bounce back to the source. Because the waves reflecting back differently, medical personnel can identify the tissue type by the nature of the reflection. Doctors are also able to detect major anatomical abnormalities or birth defects are visible on an ultrasound. Without the invention of the ultrasound device, doc...

Rewriting Pension History. Some big firms move to recognize Gain or Case Study

Rewriting Pension History. Some big firms move to recognize Gain or loss in the year they occur - Case Study Example Instead, these companies would now take into account such gain as well as losses in the corresponding year of their incurrence. The mentioned companies did so, in order to make their income look superior in the upcoming years. The companies claim that the change would make their income reporting additionally transparent and that the prevalent low rate of interest made this a suitable point in time for the change in practice. The change in the practice is on the face of the criticisms for the fact that the present accounting rule can have a considerable impact on the income of the companies for years. The current accounting system concerning the pension assets are very ambiguous and do not provide any information to an investor about the gains or losses in the pension assets in a particular year. The actual gain or loss of a particular year is significantly affected due to the distribution of the previous years’ gain or loss values over a period of time. This practice propagated by Financial Accounting Standards Board does not comply with the matching principle either.  For instance, Honeywell, AT&T and Verizon had huge values of unrecognized losses as on 2009, viz. 55%, 49% and 43% of the pension assets respectively. The non-recognition of these losses on the income statement of 2009 would have an impact on the actual earnings of the companies in the coming years. Though these companies consider the latest mark-to-market strategy to be preferable due to its simplicity, the anticipated rise in the interest rates could also help their pension plans. The high rate of inter ests would lower the value of the companies’ future pension obligations due to the discounting effect. The reduced pension obligation would result in lowered interest expense to be paid by the companies and hence enhance the performance of the pension assets and lead to superior earnings. However, this change involves potential risk for the shareholders of the

Book Review 2 Essay Example | Topics and Well Written Essays - 750 words

Book Review 2 - Essay Example Other factors that led to its growth were the visionary leadership of Jerry Heffernan. The text locates the mentor of Heffernan, Frank Howard and how his effect was carried onto Howard’s son! Led by Forward, the empire started to expand after completing a couple of years from operating on a profitable basis. This phase saw the group acquire a second electric furnace along with a new rolling mill capable of rolling mid-sized structural up to 18 inches. The text then records how the company overcame a short time cash crisis and began generating cash flow from 1984. During the entire 80’s the company followed a period of continuos growth. In 1984, it was recognised as one of the best-managed plants in the United States. Throughout the period experiments and improvements were carried on and a lot of things were attained like the concept of casting beam blanks as opposed to billets. Interestingly, the text records that the improvements were not made on massive investments and capital but by innovative planning and implementation of those novel ideas. The text makes it clear that although Chapperal’s gloats over its technological prowess, the underlying human resources practices and resulting culture are the main reasons for its success. It illustrates upon the credo of pushing decision making policy of the management and the policy of ensuring self empowerment of the different sections of the company and how it has worked wonders for them. The blend of trust, responsibility, knowledge, expertise, competence and authority has been pointed out as the main factors for the astounding success of the company. The text also points out the challenges that lie ahead for the company, especially its dream of recycling 100% of automobiles. The text shows that the important lesson that is to be learnt from the Chaparral Company is the manner in which it has been able to convert its potential to

Homosexuality Essay Example for Free

Homosexuality Essay In today’s society homosexuality is frequently discussed and the morality of being gay or not is questioned. Based on what culture, ethics, knowledge a person has acquired in their lifetime and how their parent, teacher, preacher, or other type of mentor views the issue, people will form their own beliefs about homosexuality. Each culture has their own values regarding the appropriateness of certain types f sexuality. In Michael Levin’s â€Å"Why Homosexuality is Abnormal,† he justifies that â€Å"homosexuality is abnormal and hence undesirable- not because it is immoral or sinful, or because it weakens society or hampers evolutionary development, but for a purely mechanical reason† (290). Michael justified that homosexuality is abnormal and then goes to state that the unhappiness of homosexuals is highly due to the misuse of bodily parts; therefore, they are bound to be unhappy. Levin’s thesis claims that the abnormality of the homosexuality does not make them to live a desirable way of life which, I completely disagree with. In disagreement with Levin, the use of bodily parts in a homosexual relationship is not a misuse, but an alteration of functions and the terminology of abnormal does not lead to unhappiness. Levin claims to state that the misuse of bodily parts in a homosexual relationship will lead to an undesirable and unhappy life. I will begin my argument with why the use of bodily parts in homosexual relationship is not misuse, but an altered function, can lead to a desirable and happy life. For instance, if one day LeBron James gets into a serve accident and becomes a paraplegic. His basketball career is terminated because he is paralyzed from the waist down, which means he is not capable of using his legs ever again. His ability to walk, run, jog, jump, swim, and etc. are now vanished; therefore, causing him to never play in the National Basketball Association. As time went by, he realized the inability to use his lower body parts in a common function was not going to stop him from playing basketball. LeBron decided he was going to play wheelchair basketball and continue his drive to play basketball because that is what makes him content. Through his altered body usage, LeBron learned how to maneuver and causing him to win multiple rewards in basketball. After winning multiple rewards, it made LeBron recognize that if one has the desire to be happy and shoot for their goals, than anything is possible. In the end, LeBron was just as successful using his altered body parts and the ability to function just fine like a normal human being. In respect to LeBron’s scenario, a homosexual’s body parts should not be judged just because the bodily parts are altered and used not in the way that Levin expects. Levin argues that the misuse of body parts causes unfullfillment, which than lead to unhappiness. He uses the terminology of â€Å"evolution† as a measurement to justify the idea that heterosexuals are normal human beings and homosexuals as abnormal because they are incapable of reproducing offspring. Levin argues â€Å"human beings have penises and vaginas because our ancestors who put their penises into vaginas (or put their vaginas around penises) tended to reproduce, passing along to have penises and vaginas and to use them in this way† (302). This is what genitalia are for is what Levin said and any other uses such as homosexuals are abnormal. So, basically what Levin is trying to say is that homosexuals can never be happy because they misuse their bodily parts, which causes them to never fulfill their desires and than leads to unhappiness. In a sense, â€Å"we are â€Å"programmed† through evolution to enjoy using our organs in evolutionarily adaptive (i. e. normal) ways† (302). My theory is that homosexuals can be happy. How is Levin to judge and say that it does not fulfill their desires and makes them unhappy? Why would people do things to make themselves emotionally hurt or unhappy? If homosexuals partake in homosexual activities, it is because that is what makes them emotionally happy from the inside, not because to partake in activities just for the hell of it. If that is what fulfills their personal desires than there should be nothing abnormal or wrong about it. Just because Levin does not have those personal desires does not mean he can criticize on others about it. Levin talks a lot about evolution and how our heterosexual ancestors who had penises and vaginas passing it down for the next ancestors; well, if one think’s about it homosexuals have also evolved over time too. Just because back then in society people did not talk about it and in present-day they do, does not mean homosexuals have not been around. The fact is that it has been around just not ever mentioned. For example, talking about sex was never mentioned in the old times, but present-day people talk about it in public. Overtime, society has gained more knowledge, hence making people acknowledge more about homosexuality. Since, homosexuality has been here throughout history and continues to evolve then, Levin’s statement about evolution implies the same for homosexuals making them normal human beings. Levin’s second argument is about using the terminology â€Å"abnormal† when misusing sexual organs. He never gives a clear definition on what is abnormal, but only for the fact what I have mentioned above. For Levin, an activity is abnormal in the relevant sense whenever it involves using an organ for purposes for which it was not intended (302). Implying that being abnormal is when one does not use the penis to penetrate through the vagina to fertilize eggs and reproduce offsprings. If this is how society should be and if is this how these organs should be used, then why is it that heterosexuals partake in activities such as oral sex and anal sex? â€Å"Levin argues that penises are for inserting into vaginas, not for inserting into mouths or other orifices; vaginas are for receiving penises, not for rubbing up against other vaginas† (302). This statement is being hypocritical because these are the same actions heterosexuals partake in also, making them â€Å"abnormal† as well. He misuses the word â€Å"abnormal. † The clear definition of abnormal means is extraordinary, uncommon, rare, or different. If Levin is calling homosexuals uncommon and rare, then what makes philosophy professors common? Being a philosophy professor is uncommon in a sense that only a small minority of people do it, but it is not â€Å"abnormal† in Levin’s sense. And since majority of the heterosexual population do partake in different activities using their genitalia for other purposes, this would make them common versus uncommon. Levin last argument is about the policy issues. He is trying to say society should protect their children because if the legislation provided rights to the homosexuals, then children will have the odds to become a homosexual. In his argument Levin even states, â€Å"If homosexuality is unnatural, legislation which raises the odds that a given child will become homosexual raised the odds that he will be unhappy† (295). Legalizing homosexuality means coming to the conclusion that it is acceptable to get married to the same gender and the government would have no objections against this action. If this occurred many religious practices would raise questions and make comparison to the Bible. If Levin were saying that homosexuals would cause harm to children if allowed by the government, then what would one say when children watch pornography or movies that show kissing the same gender or opposite gender? Present-day children are already watching TV shows that harm their knowledge. What difference would it make if a child found a gay couple holding hands or kissing? Also, how much knowledge can a little child retain, they can only have minimal understanding of what is going on. In society there are other issues such as violence, murders, terrorist attacks that are more harmful to children than homosexuals being together. Levin does not stop to evaluate that continuing to degrade homosexuals and define them as abnormal based on their desires will continue to divide up the society causing tension to build up and unhappiness. After all America gives the freedom to believe in one’s own practices without any judgments. In disagreement to Levin’s argument that the abnormality of homosexuality misusing their bodily parts causing unhappiness should also take into account of policy issues in Levin’s statement. Being unique and different than the majority of the norm does not mean they are harmful to the community. In America people have the right to worship in whatever they believe in; therefore, fulfilling one’s need by misusing bodily parts does not prove they are abnormal or can lead to unhappiness. In conclusion, determining the quality of one’s life is based on the fulfilling individual’s desires and a homosexual is clearly not destined to be unhappy with the abstract use of body parts. He or she can still live a happy life in altering their functions because that is what makes morally content and fulfill their personal desires.

Piracy of the Media Essay -- Music Sharing Internet

Piracy of the Media The use of the internet to download and share music files is a very controversial issue. This topic is especially of interest to me because I download music quite frequently. To get a better look at how frequently students do this, and whether or not they feel it is ethical, I decided to conduct a survey. I conducted a ten question survey of twenty freshmen students. Distributed in Hanson Hall, and all freshmen dorm, the survey was very straightforward and asked questions dealing with how often students used file-sharing programs and whether or not they felt it was ethical to do so. Other questions dealt with alternative options to downloading music and the legal action that ensues doing so. After conducting the survey, I came to the expected conclusion that the majority of students download music regularly. All but one of the students surveyed stated that they download music off a P2P (people to people) file-sharing program. Several people also, however, admitted that they felt that the piracy of music online is unethical. These were people who also said that they download music regularly. Their response as to why they continue to compromise their integrity was based on the fact that they did not feel that the record labels or the individual artists themselves were actually being adversely affected. In their minds, their downloading and sharing of this music is only helping the music industry, especially up-and-coming bands who are trying to develop a name for themselves. Instead of handing out promo CD’s, they can simply upload their music onto the internet and circulate their music that way; a much more inexpensive and effective method. For example, I had n ot heard of the band Good Charlotte ... ... record label if they request it. Possible results may include individuals being sued for downloading music. This may seem as a step in the direction of doing away with the free distribution of music online, but I feel that there will always be a loophole. Students can anonymously sign on and download music, or register under fake information. As seen in the past, as soon as one program is shut down, such as Napster, another one will pop up in its place; Limewire, Kazaa, Morpheus: the list goes on and on. In conclusion, the piracy of music is a hot topic these days. I feel that it will be a controversy for quite awhile, simply because of how difficult it is to prevent. Unless courts and the record labels take more legal action, the music industry will just have to sit back and watch us students â€Å"steal† money from them, money which they already have plenty of.

Productive and Counterproductive Behavior Paper

Productive and Counterproductive Behaviors Paper * * University of Phoenix * Instructor Julie Wilson * November 14, 2010 * * * * * * * * * * * * Productive and Counterproductive Behaviors Paper * Organizations strive to achieve one main goal and that is to be productive. No business wants to go under or stay in the same position year after year not growing. One does not have to really know the definition of productive and counterproductive because the word its self say plenty. To me, productive behavior says achieve goals and completing tasks. Counterproductive says just the opposite.This paper will analyze the relationship between productive and counterproductive behavior in organizations. The paper will define productive and counterproductive behavior; describe the impact that productive and counterproductive behaviors have on the job performance and the overall performance of an organization. I will also recommend strategies to increase productive behavior and decrease counterprod uctive behavior in organizations. * Productive behavior is defined as employee behavior that contributes positively to the goals and objectives of the organization (Jex & Britt, 2008).Productive behavior is the type of behavior just about every organization wants to have in their employees. Productive behavior types are those who want to achieve tasks and work great with the other employees to achieve those tasks. Counterproductive behavior can be defined as a type of behavior that goes against the organization in achieving goals. Example of counterproductive behavior is late for work, procrastination on assignments, and not returning on time for breaks so that some one else can take theirs. Productive behavior and counterproductive behavior relate to each other because they involve people. Productive behavior is most likely to have a positive impact on an organization. Productive behavior type employees tend to complete more tasks in shorter time or meet the deadline proposed b y management. Productive behavior affects the organization in accomplishing goals. The organization performance for productive employees will show in maybe revenue. In an organization, counterproductive behavior has a negative impact. The job performance from an employee who has counterproductive behavior shows up poorly in evaluation, tasks, and in revenue.The impact counterproductive behavior has on the organization can affect the organization. A company loses money to pay employee who does no work on the clock. A counterproductive employee can turn productive employees into counterproductive employee because of their lack of motivation some might be influenced easily. * There are many strategies management to increase productive behavior and decrease counterproductive behavior. To increase productive behavior management can reward those employees for their job performance. This will help keep up the motivation for productive employees.By offering incentives, employees will be qui cker to complete tasks in an overall productive and effective manner. To decrease counterproductive behavior, management needs to look at the employees they can help and those who are not up for change. The best solution is just to terminate the employee who is not up for change, so that this behavior does not become contagious. A proficient way to minimize the amount of counterproductive behavior is to make sure that employees understand that there are penalties for nonproductive behavior in an organization.By allowing employees to comprehend the negative effects of counterproductive behavior, an organization is making the fact that a counterproductive behavior is unacceptable aware to the entire employee staff. This should make employees who normally exemplify counterproductive behavior more aware of the negative effect they are having on the organization and that there are consequences for their negativity. * In conclusion, most organizations have two types of behaviors. The type s of behaviors are productive and counterproductive behavior.The two types of behaviors are noticeable in the workplace. The one working, come into work on time, first to arrive last to leave, and excited about work is the employee exemplifying productive behavior. In order for an organization to be successful, management has to choose which behavior to uphold in the work place.References Jex, S. M. , & Britt, T. W. (2008) Organizational Psychology. A Scientist-Practitioner Approach (2nd ed. ). : John Wiley & Sons. * * . * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

The Rise Of The Papacy - 1473 Words

The Rise of the Papacy Introduction The birth or the beginnings of the Papacy is a rather difficult task to really nail down to a specific time, place or person and also the growth of the Papacy was a rather slow and gradual process. In this modern age Rome has been associated with the birth place of the Papacy but history shows that Constantine moved the capital of the Roman Empire to Constantinople in the 4th century. In Constantinople the father of the church was referred to as the Pope. The word Pope simply means â€Å"father,† and in early times was used to refer to any important and respected bishop. In Rome the father of the church was referred to as the Bishop of Rome. It is the purpose of this paper to present evidence of the individuals that gave rise to the Papacy in the centuries between the 6th and 9th. How and Why the Papacy in Rome became the Center of Power There are several contributing factors that prompted the rise of the Papacy during the time name mentioned above, but the one event that prompted this rise was the fall of the Roman Empire. When Rome was attacked by the Lombards, the Goths and the Huns it left a trail of destruction and uncertainty. Also during this time Christian heresies were running rampant throughout the state. The effort of Constantine and Roman Church leaders is when the Papacy really started to gain ground and the rise to power. As historical evidence has shown, Constantine relocated the capital of the Roman Empire to ConstantinopleShow MoreRelatedThe Rise Of The Papacy Essay947 Words   |  4 PagesThe Rise of the Papacy There many Roman Catholics worldwide, who looks up to the Pope’s authority. The great question is, what is the foundation of the Papacy? The rise of the papacy came at a very important time in history, after the fall of Rome. 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